Google Consent Mode v2, handled properly
Consent Mode v2 is how Google’s tags learn what your visitor agreed to. It does not ask them, and it does not keep the record. Consent Studio is the cookie banner that does both, and signals Google automatically.
- Certified Google CMP Partner
- Advanced mode supported
- On by default
From €10 a month. No credit card, no per-visitor billing.
A cookie banner that works with Google Consent Mode v2
Consent Mode is on by default, with denied defaults, a wait for the visitor to answer, and ads data redaction already set.
Signalled before anything fires
The default state is set before any Google tag loads, so nothing runs on an assumption about what a visitor wanted. The moment they choose, the update follows and every Google tag adjusts itself. No tag gets rebuilt and no trigger gets rewired.
- Default then update
- Built in
Ads redaction and URL passthrough
Two settings decide how much measurement survives a refusal, and they ship differently on purpose. Redaction is on: when ad storage is denied, Google strips ad click identifiers from the pings it still receives. Passthrough is off, because it carries those identifiers in your URLs instead.
- Redaction on by default
- Passthrough is opt-in
Certified CMP Partner with Google
Google runs a certification programme for consent platforms, and Consent Studio is on the published list. What gets vetted is the platform that collects the consent, which is a different thing from the Consent Mode signals any CMP can send.
- Listed by Google, not declared by us
- Google Consent Mode v2 and Microsoft UET, built in
- Included on every plan, from Essential up
One answer controls every tool on your site
A banner that only governs the platform leaves everything you added on top of it running. Consent Studio speaks to the tools around it as well, and by default holds anything it does not recognise until the visitor says otherwise.
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How to set up cookie consent for Google Consent Mode v2
Consent Mode is not a separate product to buy or a script to add. It travels with the banner, so most of this is confirming rather than installing.
Install the banner
Add Consent Studio to your site, either as a script in your template or as our official tag in Google Tag Manager. The Consent Mode signals are part of the banner rather than an add-on, so once it loads the default state is already being set before any Google tag runs. Nothing else has to be installed for Consent Mode to work.
Confirm Consent Mode is on
Open Web CMP and go to Consent Modes. Google Consent Mode is enabled by default, so this is a check rather than a change, and it is also where Microsoft UET Consent Mode lives if you advertise on Bing. If you use our Google Tag Manager tag, note the tag carries its own Consent Mode toggle: turning the signal off means turning it off in both places, which is the one configuration people get half-right.
Check the defaults, and add regions if you need them
Ad storage, ad personalization, ad user data and analytics all start denied, and functionality, personalization and security start granted, which is the right starting point under GDPR. Two things are worth a decision rather than a glance: regional defaults, so a US visitor can start from a different position than an EU one, and URL passthrough, which stays off because it carries ad click identifiers in your URLs. Both live with the Consent Mode settings, alongside the toggles on the Webflow and Wix connections.
Check your tags actually respect it
In Google Tag Manager, open Consent Overview. It lists every tag in the container and which consent each one waits for. Google’s own tags, the Google tag and Analytics among them, respect Consent Mode signals out of the box; a third-party or custom tag may not, and you can require additional consent on it tag by tag. This is the check that catches a correctly installed banner still leaking.
A cookie banner alone is not enough
Most sites are leaking before anyone notices. Not through malice, but through a tag somebody added in a hurry, a vendor that changed its script, a plugin that phones home.
- Unconsented tracking
- Unwanted overseas transfers
- Consent records you cannot produce
- Scripts you never approved
The Full Consent Stack.
Three products, one consent record. What a visitor agreed to in the banner is what every downstream tag sees.
Which plan Google Consent Mode v2 needs, and why
Either plan signals identically. Consent Mode v2 travels with the banner, so the cheapest plan sends exactly what the most expensive one does.
Essential is enough
€10/month
- Google Consent Mode v2 and Microsoft UET
- Certified Google CMP partner
- Unlimited pages, 200,000 consent actions a month
What Professional adds
€36/month
Not for Consent Mode, which is the same either way. For what an advertiser runs alongside it.
- More depth: HTTP consent cookies, accessibility, re-prompting
- Unlimited region rules, Essential includes one
- IAB TCF, if your ad partners require it
- First party delivery, from your own domain
Every plan includes
Trusted by organisations that care about privacy
Frequently asked questions about Google Consent Mode v2
Does Google Consent Mode v2 replace a cookie banner?
No. Consent Mode is how Google’s tags are told what a visitor agreed to, not how that agreement is obtained. You still need a Consent Management Platform to ask the question, hold the answer, and produce a record. Consent Mode without a CMP signals a decision nobody made.
Is Google Consent Mode v2 mandatory?
For advertisers using Google services with EEA and UK traffic, effectively yes. Since March 2024 Google requires Consent Mode v2 signals to continue using audience features and conversion measurement in Google Ads. Without them, remarketing audiences stop populating and conversion modelling degrades.
What happens if I do not implement Consent Mode v2?
Google stops receiving the signals it needs for personalisation and modelled conversions in the EEA and UK. Remarketing lists stop growing, audience features become unavailable, and reported conversions fall because Google will not model the gap left by users who declined.
What is the difference between basic and advanced Consent Mode?
Basic mode blocks Google tags entirely until a visitor consents, so nothing is sent beforehand. Advanced mode loads the tags in a restricted state that sends cookieless pings, which lets Google model the behaviour of visitors who declined. Advanced gives better measurement; basic sends less data.
Is Consent Studio a Google-certified CMP partner?
Yes. Consent Studio appears on Google’s published list of certified CMP partners, so it can be checked on Google’s side rather than only on ours. Certification and Consent Mode v2 are separate things worth not confusing: Consent Mode is the signal your tags read, and certification is Google’s own vetting of the platform that collects the consent behind it.
Get Started with the Full Consent Stack
Everything you need in one bundle. Consent Studio provides you with a consent banner, scanner and client-side tag manager that guarantees no data ever gets transferred overseas.
Read the documentation
Our help center walks through every integration, plugin and template step by step, with screenshots. It is written and kept current by the people who build Consent Studio.