Monthly Consent Actions (MCAs) represent the number of consent interactions we store in your consent log each month. These records are kept for 12 months and help measure actual usage of the Consent Management Platform (CMP).

Each plan includes a monthly MCA allowance. If you exceed this allowance, additional usage is billed at €3 per 100,000 extra consent actions during that same month. This count will reset to €0 again in the following month and does not change your subscription permanently.

We believe this is the fairest and most transparent way to charge for a CMP. Other common billing metrics—like sessions, page views, or page count—can be misleading. For example:

• Sessions and page views are often inflated by bots and non-human traffic.
• Page counts don’t reflect how much the CMP is actually being used.
• With those models, you might end up paying for traffic that never interacts with your consent banner at all.

By focusing on actual consent interactions, MCAs ensure you’re only paying for real, meaningful usage.

In short

• Consent Studio Essential: affordability and full CMP coverage for any website
• Consent Studio Professional: for agencies, marketers, and data-driven teams ready to scale and experiment.

In detail

The Essential plan is designed to be affordable and complete, offering everything most websites need for cookie compliance—no matter their size. It includes generous resource limits, key features like consent logging, geotargeting, and integrations, and can be expanded with optional add-ons. It’s perfect for businesses that want reliable compliance without unnecessary complexity or cost.

The Professional plan is built for innovation and advanced data collection. It’s tailored to marketing teams, agencies, and data-driven organizations that want access to the latest consent technologies and full flexibility. It includes all features from Essential, but removes resource limits entirely and offers advanced tools like consent re-prompting, HTTP consent cookies, on-demand scans, and more.

Key differences:

• MCA Limit: Professional includes 400,000 Monthly Consent Actions, double that of Essential.
• Scalability: Essential has limits (e.g. on collaborators, languages, and integrations) that can be expanded with add-ons. Professional offers unlimited use out of the box.
• Cookie detection: Consent Studio Essential is limited to an automatic weekly website scan, whereas Consent Studio Professional allows on-demand scanning.
• Features: Consent Studio Professional has functionalities that assist in data collection, like Consent Reprompting and HTTP Consent Cookies.

HTTP Consent Cookies are consent-related cookies set directly via an HTTP response from your own domain, rather than through JavaScript from an external source.

Consent Studio enables this by using a CNAME record and/or a Cloudflare Worker, allowing these cookies to be set as first-party HTTP cookies. This approach bypasses Intelligent Tracking Prevention (ITP) in browsers like Safari and Firefox, which often block or shorten the lifespan of third-party or JavaScript-set cookies.

By setting cookies via HTTP under your domain, consent states can persist for much longer—up to a full year—instead of being limited to just 7 days or less by ITP. This ensures more stable and reliable consent tracking, improving both compliance and user experience.

Consent Reprompting is a feature that gives you a chance to ask visitors to reconsider a previous denial of consent, without being intrusive.

In Consent Studio, this works through a probability-based system. For each non-essential category (like marketing or analytics), you can define a chance that a visitor who previously chose “deny” will be asked again if they want to update their choice. This only applies to users who initially rejected consent for that category.

When a visitor “wins” this reprompt chance (a sort of lottery), they’ll see a subtle prompt asking if they’d like to reconsider. Functional (strictly necessary) cookies are never included in reprompting.

This approach allows for periodic re-engagement without being pushy, helping you regain lost consent over time while staying compliant and respectful.

To resell Consent Studio Professional, you can join our Partner Program. As a partner, you’ll gain access to the Professional Plan at a reduced rate, allowing you to resell it to your clients at prices you determine. This approach enables you to offer a comprehensive Consent Management Platform (CMP) solution to your customers while generating additional revenue for your business.

To become a reseller, simply register your interest through our online form. If you meet our requirements, you’ll be accepted within a week. Once approved, you’ll have the opportunity to shape the future of Consent Studio by sharing your ideas and feedback with our team.

Consent Studio is designed with a neutral, minimal look to fit seamlessly into any website.

Paying customers can choose to hide the Consent Studio logo for a more white-label experience. Trial users will always see the logo by default.

We currently don’t support adding custom logos. This is a deliberate choice. Our goal is to keep banners as concise and distraction-free as possible, to maintain clarity and improve user interaction.

Geotargeting Rules let you control how your consent banner behaves based on a visitor’s region, as determined by our system.

You can target one or multiple countries per rule, and use predefined zones like ALL_EU or NON_EU for easier setup. This allows you to adapt banner behavior, language, and consent categories to match local privacy laws and user expectations.

For non-EU countries, you have the option to skip showing the banner entirely and automatically grant consent for all categories. In this case, the banner behaves as an opt-out mechanism: the small consent toggle remains visible in the corner (bottom right or left), allowing users to review or change their preferences at any time.

If we can’t determine a visitor’s country, your default banner settings will be applied. This ensures full coverage and compliance across all visitor scenarios.

Yes, Consent Studio supports team collaboration on shared domains.

Each domain can have multiple collaborators who can manage banner settings, integrations, and compliance configurations together. The Essential plan includes 2 collaborators, while the Professional plan offers unlimited collaborators.

Importantly, if the domain is linked to a Consent Studio partner account, team members from that partner do not count toward the collaborator limit, regardless of the plan the domain is on. This makes it easy for partners to manage and support client projects without using up collaborator slots.