Marketing & Measurement
How consent shapes analytics and advertising data, and what to do when the numbers move.
- Marketing & Measurement
3 min read
Ideal Trigger Order in Google Tag Manager
Learn the ideal trigger order in Google Tag Manager to stay GDPR-compliant and still measure the first page view of new visitors.
- Marketing & Measurement
2 min read
Consent Mode v2: Advanced vs Basic
Basic or Advanced Consent Mode v2? Learn how the choice affects your GA4 data, conversion modeling and Google Ads bidding, fully GDPR-compliant.
- Marketing & Measurement
3 min read
What Is a Sovereign European CMP?
Hosting in Europe tells you where your data sits, not who controls it. What makes a CMP genuinely sovereign — and why it matters.
- Marketing & Measurement
3 min read
Why You Need a Google CMP Partner 2026
A Google CMP partner is a certified cookie banner provider. Discover 4 reasons why your GA4 data and Google Ads account depend on one in 2026.
- Marketing & Measurement
8 min read
OpenAI Pixel Consent Management Explained
OpenAI Pixel consent management explained: the default is consent granted, automatic advanced matching is on, and here is how to configure it correctly.
Get Started with the Full Consent Stack
Everything you need in one bundle. Consent Studio processes and stores consent data from EU visitors on infrastructure of European companies inside the EU (Scaleway, France; Bunny, Slovenia). Which tags send data afterwards, and where to, is up to you in Launcher.
Read the documentation
Our help center walks through every integration, plugin and template step by step, with screenshots. It is written and kept current by the people who build Consent Studio.