Microsoft Consent Mode (UET) – Essential for Bing Ads Tracking

Universal Event Tracking (UET) is Microsoft’s tracking system that enables advertisers to collect data on how users interact with their website after clicking on a Bing ad. It works similarly to Google’s tracking tools, allowing businesses to measure conversions, optimize ad performance, and create remarketing audiences.

With Consent Studio, Microsoft Consent Mode (UET) is enabled by default, so your website remains compliant while still collecting essential ad performance data.

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Why use Microsoft Consent Mode?

Without UET, Microsoft Ads (Bing Ads) can’t measure conversions properly. If users don’t give consent for tracking, Microsoft Consent Mode helps adjust how data is collected, ensuring compliance with privacy laws like GDPR. Consent Studio integrates with UET by default without requiring a complex installation.

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Due to our unique approach to cookie scanning, we do not have page limits.
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Beyond Google Consent Mode v2, we offer region-specific banner behavior, multi-language options, and digital accessibility tools.
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