Microsoft Clarity Consent and Universal Event Tracking

What is Microsoft Clarity?

Microsoft Clarity Consent Mode ensures websites obtain explicit user consent before collecting data, in compliance with privacy laws like the GDPR and the CCPA. These laws set requirements for user data collection, including explicit consent before tracking.

What is UET?

In parallel, Microsoft launched Universal Event Tracking (UET) in July 2023, a versatile mechanism for advertisers to monitor user behavior via a single site-wide tag. UET is essential for tracking conversions, analyzing behavior, and creating remarketing lists in Microsoft Advertising.

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