Microsoft Clarity Consent Mode ensures websites obtain explicit user consent before collecting data, in compliance with privacy laws like the GDPR and the CCPA. These laws set requirements for user data collection, including explicit consent before tracking.
In parallel, Microsoft launched Universal Event Tracking (UET) in July 2023, a versatile mechanism for advertisers to monitor user behavior via a single site-wide tag. UET is essential for tracking conversions, analyzing behavior, and creating remarketing lists in Microsoft Advertising.
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Consent Modes, Shopify, Microsoft Clarity and more...
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Microsoft Consent Mode and UET align your practices with privacy regulations across the globe, avoiding penalties and ensuring ethical data handling. By using tools like Microsoft Consent Mode, you demonstrate your commitment to user privacy, enhancing your reputation and fostering trust among your audience.
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